A method of plateless printing that sends a digital-based image directly to a variety of media (without the use of traditional ink, water, chemistry, or plates). This can refer to small-run jobs like desktop publishing to large-format and/or high-volume laser or inkjet printers. Electronic printing has a higher cost per page but allows for on-demand printing, shorter turnaround times, or the use or variable data for each print run. Also referred to as digital printing.
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